YAY!’s mission is to be the nail color company that embraces all kids:

all expressions, genders, abilities, pronouns, shapes and sizes. 


We support future generations by providing non toxic nail colors, so that everyone is free to express themselves and celebrate life! We believe that creating an inclusive community benefits the greater whole and through our philanthropy we can sustain our impact.

Face Cream

YAY! For Everyone is a leading nail color company offering innovative nail polish, nail care, nail accessories as single items, bundles & kits for all people who enjoy expressing themselves in color. We are committed to providing our customers with the best possible experience—and to improving it every day.


Our values reflect those of a business started by a mother and her passion to create a more inclusive community, to honor each kids individuality, to create products that are eco friendly, to give joy & give back, and to celebrate life. 

Diversity, Equality & Inclusion 

Use business to embrace ALL kids as their unique selves. To create a world that is more inclusive. To recognize and celebrate diversity. 

Respect for the Earth

For every product that is made by YAY! we strive to make minimal impact on the earth. We are thoughtful in every approach, from the packaging to the ingredients. 

Give Joy & Give Back

From the lifecycle of creating joyful moments together with kids to investing our resources, our objective is to create a better world. It is the core of our business. For every purchase made, a portion of the sale will be invested in charities that share the same values as YAY!. Check out our YAY! Cares Program.